◆YOU RUN THE BUSINESS.
WE RUN THE CONTENT.
Social media for lawyers, on autopilot.
Creates. Schedules. Publishes. So you can focus on what you do best.
PostOtter keeps your firm visible on Instagram, TikTok and X without taking time from client work. It learns your practice areas from your website, drafts posts that explain the law in plain language, makes a graphic or short video for each, and publishes on the schedule you set, with every word open to your review before it goes out. $14.99 a month; the first week is free.
“what to do in the first hour after a car accident.”
◆ THE PROBLEM
You bill hours, not captions.
So your feed has rested its case.
A lawyer's week is spoken for: client calls, court dates, filings, discovery, intake, and the billing that pays for all of it. Social media is where many prospective clients first size up a firm, and it is the one task with no deadline attached, so it never gets done.
01 ─
Billable time always wins
An hour spent writing a post is an hour not spent on a matter. Every week the choice is the same, and every week the feed loses.
02 ─
Agencies work — on retainer, just like you
A legal marketing agency can generate enquiries. It also bills monthly, needs every post reviewed for compliance anyway, and still has to learn how your practice actually works.
03 ─
A dormant profile weakens your case
People research a lawyer before they call. A feed that went silent a year ago suggests a smaller or less active practice, and they phone the firm that looks engaged.
No retainer. No brief. No captions after the filing deadline.
For $14.99 a month the feed appears every week as scheduled, and your hours stay billable.
◆ MADE BY POSTOTTER, FOR POSTOTTER
Real posts on our own accounts. Your free week looks like this.
Same brand, three different posts. Instagram and TikTok share the render; the captions don't. Each one is written native to the platform it's on, and the hashtags are weighted the way that platform's discovery actually works. That is why Instagram gets ten and X gets two.
Here is the plain version of what PostOtter does. 1) You drop in your website URL. PostOtter reads it to learn your brand voice, what you sell, and how you talk. 2) You connect your accounts. Instagram, TikTok, and X. That is it.
#socialmediamanager#marketingautomation#smallbusinessowner#solopreneur#founderlife#brandvoice#instagramreels#tiktokmarketing#PostOtter#PostOtterAISee it on InstagramYou're juggling a line out the door, and your “scheduler” is still waiting for you to write the post. That is not help. PostOtter learns your brand voice from your website, then creates, schedules, and publishes a post every day to X, Instagram, and TikTok.
#socialmediamarketing#smallbusinessowner#solopreneur#contentmarketing#instagramreels#tiktokmarketing#marketingautomation#PostOtterSee it on TikTok
You open a scheduler and it just stares back, waiting for a caption you don't have. So you post nothing. Again. PostOtter isn't a scheduler—it creates, schedules, and publishes daily to X/IG/TikTok (images + real Reels/TikTok video). Try it today.
#smallbusinessowner#PostOtterSee it on Xwe didn't lift a finger: no captions written, no hashtags picked, no content made, no times set, nothing published by hand
but every one of them was ours to change first: rewrite the caption, swap the hashtags, upload your own photo or video, move it to another day. and so is every post you get.
◆ HOW IT WORKS
Three boring steps.
Then it just runs.
Give it the firm's website
Practice areas, attorneys, locations and the way you explain the law to clients — PostOtter learns it from the site prospective clients already read.
Connect the firm's accounts
Instagram as a Business or Creator profile (free to switch), TikTok and X. Not on one of them? Open the account, then connect it.
Review it like a draft brief
Each week's posts are ready in advance. Edit them for your jurisdiction's rules and add a disclaimer before their slot; anything left as written publishes on schedule.
◆ WHAT YOU ACTUALLY GET
Not another associate to supervise. A social media manager for the firm.
Most firms already know what prospective clients want to understand: what happens after an arrest, how custody is decided, what a will actually needs, how long a claim takes. Attorneys explain it on the phone every day. Turning those explanations into regular posts is what never happens, and a scheduling tool cannot help with that part. PostOtter can. From your website it learns your practice areas, location and tone, then drafts a week of general-information posts, each with a visual, ready for your review. Edit them to your standards and your jurisdiction's rules before their slot; whatever you leave in the queue publishes on schedule.
ALL SIX, EVERY WEEK
Plain-language posts about your practice
Drafted from how your own site explains your areas of law, written as general information rather than advice, and adapted for Instagram, TikTok and X.
A visual with every post
Each draft comes with a clean, branded graphic or short vertical clip — no stock photos of gavels required.
Published on schedule
Posts go out through the official Instagram, TikTok and X connections at the times you choose, whether you are in court or not.
The next week already drafted
A new week is prepared before the current one ends, so there is always something ready for review.
Firm news in a few taps
A new associate, a new office, a speaking engagement: add it with a line of text and a time, and it joins the queue.
Attorney review on every post
Revise, reschedule, replace the visual or delete any post before it publishes. Review each one, or approve the week in one sitting.
◆ AND IT’S STILL YOURS
You keep the final say. Every queued post can be revised, rescheduled, given your own image or withdrawn before its slot — and because untouched drafts publish on schedule, a weekly review belongs in the calendar like any other deadline.
◆ THE DETAIL
01 ─
Social media for lawyers that runs between matters
Most lawyer social media accounts post in bursts: a flurry when the website launches, a few posts around a case result, then months of silence while the caseload fills. Prospective clients, though, are searching all year, often at the moment something has just gone wrong.
Social media for lawyers on autopilot keeps the firm visible the whole time. PostOtter keeps a steady flow of useful, general-information posts going: what to do after an accident, the difference between a will and a trust, what to bring to a first consultation, how fees work. People in need see a firm that explains things clearly — the first quality most clients look for.
02 ─
Law firm social media that drafts before it schedules
A scheduling tool assumes the post is written and approved. For a firm, getting there takes an attorney's time to draft and another review for compliance, which is exactly the time nobody has.
PostOtter turns law firm social media into a review task instead of a writing task. The week arrives drafted: each post written, a visual attached, a time set, in a calendar you can reorder. Edit what needs editing, delete what does not fit your practice, and leave the rest to publish.
Attorneys who prefer to write some posts themselves can add them to the same calendar. Drafting is optional.
03 ─
Firm news and community work, auto-posted
Some posts only the firm can make: welcoming a new partner, a pro bono day, a talk at the local bar association, a sponsorship of a youth team. Write a line, add a photo, choose a time, and the law firm auto poster publishes it to Instagram, TikTok and X with the drafted posts.
Everything else — explainers, FAQs, deadlines people often miss — gets a clean branded graphic or short clip, so the feed does not depend on photography.
The limits, stated plainly: PostOtter does not publish to Facebook Pages, and LinkedIn — where many lawyers are most active — is not available yet. There is no link to case management software, and no direct messages: it never handles client communications. Meta Business Suite covers Facebook for free. Instagram also needs a Business or Creator profile before outside apps can post to it.
04 ─
Hands-free law firm social media marketing, within the rules
Attorney advertising is regulated, and social posts count. The ABA Model Rules prohibit false or misleading communications about a lawyer's services, and many states add their own requirements — on testimonials, on claiming to be a specialist, on referring to past results, and sometimes on labelling content as attorney advertising. Client confidentiality applies online exactly as it does in the office: never discuss a matter or identify a client without informed consent.
That is why hands-free never means unreviewed. Every draft sits in the queue ahead of its slot so an attorney can check it, edit it for your jurisdiction, and add a disclaimer that the post is general information and not legal advice. Nothing publishes that you could not see first — but drafts do publish on schedule unless you change or delete them, so set a weekly time to review.
PostOtter does not invent case results, client testimonials, ratings, awards or years of experience. For a profession whose rules forbid misleading claims, that is not optional.
See your own week before you decide.
Give PostOtter your website and it drafts a week of posts for Instagram, TikTok and X. Look it over, edit anything, and let it publish — the first week is free.
05 ─
Attorney social media on Instagram, TikTok and X
Instagram helps a prospective client see who the lawyers are — the people behind the firm name — and Reels of a short explainer reach people nearby who are not yet looking for a lawyer but will be. TikTok has become a place people search for legal questions in plain words; a clear thirty-second explanation of tenant rights or a speeding ticket can reach thousands of people in your state. X suits commentary on legal news and changes in the law.
PostOtter writes a separate version for each from one queue. That is most of what attorney social media requires from a busy firm: three active accounts, consistent and compliant, without an in-house marketer.
06 ─
Social media for law firms of every practice area
Personal injury, family, criminal defence, immigration, estate planning, employment, real estate and business law firms all set it up the same way, with the tone taken from their own website. Solo attorneys and small firms are the natural fit; a larger firm can run each office or practice group as its own brand.
Because the drafts come from your site, a family law practice sounds reassuring and a business law firm sounds precise — and you can correct either before anything goes out.
07 ─
Getting the attorney auto poster running
Create an account, enter the firm's website, and connect Instagram, TikTok and X. There is no content plan to draft first.
PostOtter reads the site and drafts the first week. Review it as you would any external communication, add the disclaimers your jurisdiction requires, and delete anything you would not sign; the rest publishes on schedule. The following week is always being prepared in the background.
There is one plan: $14.99 a month for all three networks after the free first week, with no card needed to try it.
◆ SIDE BY SIDE
A law firm social media scheduler vs one on autopilot
Any scheduler can publish at 7:45am. The difference is who drafts the post, and whether the feed keeps going when the trial calendar fills up.
| PostOtter | A typical social media scheduler | |
|---|---|---|
| Drafting the post | Written from your firm's site | Written by an attorney or staff |
| Graphics and video | Made for each post | Designed in-house |
| Compliance review | Every draft editable before it posts | Yes, after someone writes it |
| A month of trial prep | Posts keep publishing | Feed goes quiet |
| Weekly effort | Review before each slot | Write, review, schedule |
| Client communications | None — no DMs | Varies |
| Instagram, TikTok and X | One price for all three | Often per channel |
| Facebook Pages and LinkedIn | Not supported | Usually supported |
| Cost | $14.99/mo, first week free | Free to ~$15+ per channel |
Compared with scheduling tools in general rather than one product; features and pricing change. Checked 2026-10-07.
◆ PRICING
One plan. No tiers, no add-ons.
The smartest employee you'll never have to manage.
Autopilot
One brand. Three platforms. Every single day.
first week free
≈ 50¢ a day · a post every day
EVERYTHING INCLUDED
no card to start · cancel anytime
◆ THAT’S THE WHOLE PITCH
Win cases, not likes.
Your feed is on autopilot.
General-information posts for Instagram, TikTok and X, drafted from your firm's site and published on your schedule, each open to review first. A free first week, then $14.99 a month — no card to start.
◆ QUESTIONS
Social media for lawyers: questions
Can a law firm's social media run on autopilot?
The drafting, visuals and publishing can. PostOtter writes posts from your firm's website and publishes them to Instagram, TikTok and X on a schedule, and every post sits in the queue where an attorney can review and edit it before its slot. Drafts publish on schedule unless changed, so given advertising rules, review each week before it goes out.
Will the posts comply with attorney advertising rules?
Rules differ by state, so compliance stays with you. Drafts are general-information posts from your own site and avoid invented results or testimonials, but read each one, edit it for your jurisdiction and add any required labels or disclaimers before its slot.
Will it give legal advice?
It drafts general information, not advice. Add a disclaimer that posts are not legal advice and do not create an attorney-client relationship, and edit anything that reads as advice for a specific situation.
Does it post to LinkedIn?
Not yet. PostOtter publishes to Instagram, TikTok and X today. Facebook Pages are not supported either; Meta Business Suite schedules Facebook for free.
Does it read or reply to messages from potential clients?
No. PostOtter has no inbox and never handles direct messages, so client communication stays entirely with the firm.
Is it cheaper than a legal marketing agency?
It costs $14.99 a month and does a narrower job. An agency brings strategy, SEO, ads and a team. PostOtter covers the weekly drafting, visuals and posting that a busy firm tends to drop, without a retainer.
Does it work for solo attorneys?
Yes. Solo practitioners and small firms are the most natural fit, and larger firms can run each office or practice group as a separate brand.
Can I edit everything before it publishes?
Yes. Every caption, image and video can be revised, replaced, rescheduled or deleted before its slot.
What does it cost?
$14.99 a month for Instagram, TikTok and X, after a free first week. No card required to start.
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