◆ FOR SOLO FOUNDERS & BOOTSTRAPPERS
Social media when you are the whole team.
Built, posted, and kept going without you.
PostOtter reads your product's site, then writes and publishes a post a day to Instagram, TikTok and X — captions, images, and real vertical video. $14.99 a month, monthly, cancel whenever. The first week is free and actually posts.
Marketing a bootstrapped product is not hard because the ideas are hard. It is hard because it is the seventh thing on a list where the first six are support tickets, a bug in production, and the feature you promised someone. Posting survives for about two weeks and then quietly stops, and the account sits there half-dead looking worse than no account at all. PostOtter is for that specific failure: it keeps posting on the weeks you have nothing left, without a calendar to fill in or a brief to write.
Priced and built for one person
Cheaper than the scheduler you already pay for
$14.99 a month covers Instagram, TikTok and X — and makes the content. A scheduler charging per channel costs about the same for those three and still expects you to write every post yourself.
Consistency is the whole product
The thing that kills a solo founder's account is not a bad post, it is three weeks of nothing. PostOtter posts daily whether or not you opened the laptop, which is the only version of consistency that survives a launch week.
No team features you will never use
No seats, no approval chains, no workspace admin, no annual contract to unlock the useful half. One product, one price, cancel from the settings page.
A free package if you would rather build
@postotter/video is MIT licensed, needs no account and no API key, and renders 9:16 video from your own app's components and stylesheet inside your repo. Use it forever without paying us anything.
Your site does the onboarding
Paste your URL and it reads what you built, who it is for, and how you talk. Setup is about two minutes, which is roughly the attention this task realistically gets.
A free first week that really publishes
No card to start. The trial generates and posts to your real accounts, so what you are judging is a week of your own feed rather than a demo.
PostOtter vs a scheduler, for one person
Buffer is the usual comparison: the free plan runs out fast and Essentials bills per connected channel. The prices land in the same place; the work does not.
| PostOtter | Buffer Essentials | |
|---|---|---|
| Instagram + TikTok + X | $14.99 / month, all three included | $15 / month — $5 per channel |
| Writes the posts | Yes, native per platform | No |
| Makes images | Yes | No |
| Makes vertical video | Yes, daily on IG + TikTok | No |
| Free tier | Free first week, publishes for real | Free plan, 3 channels, limited |
| Free open-source option | @postotter/video, MIT | None |
| Annual commitment | None, billed monthly | None, but annual is cheaper |
| Analytics | Basic | Yes, more detailed |
Buffer pricing as published on buffer.com in 2026: Essentials $5 per channel per month, roughly two months free on annual billing. See our Buffer pricing guide for the full per-channel breakdown. Buffer is the better scheduler and has better analytics — this table is about who writes and makes the posts.
The problem is not ideas, it is the seventh priority
Most solo founders know exactly what they should be posting. They have the screenshots, the changelog, the small wins, the thing a user said last Tuesday. What they do not have is the forty minutes a day it takes to turn any of that into three platform-native posts with something watchable attached.
So it goes in the backlog, and the backlog is where marketing goes to die. Automating the production is the only version of this that holds up across a month where you ship a release, fix an outage, and do your own support.
What $14.99 is actually competing with
It is not competing with an agency — nobody bootstrapping is comparing this to a retainer. It is competing with the scheduler you already have a tab open for, and with doing it yourself at 11pm.
Against a scheduler, the maths is close to identical on price and completely different on work: per-channel pricing puts Instagram, TikTok and X at about the same monthly cost, and you still write, design and edit everything. Against doing it yourself, the comparison is not money at all — it is whether the posting is still happening in month three.
Building in public, without it becoming a second job
Building in public works, and it is also a treadmill: the audience that rewards you for shipping updates expects updates forever. PostOtter keeps the baseline going — the steady explanatory posts about what the product does and who it is for — so the posts you write yourself can be the ones worth writing yourself.
Everything arrives as an editable draft. Rewrite a caption when you have something real to say, swap in your own screen recording for a launch, or let the week run untouched. The account stays alive either way.
What it does not do
It does not reply to people, and it should not. Conversations are the part of this that actually compounds for a small product, and handing them to software is how an account becomes noise.
It also will not invent proof. No fabricated user counts, no testimonials you never got, no revenue screenshots. For an audience of other founders — who can smell an invented MRR number instantly — that restraint is not a limitation, it is the point.
◆ MADE BY POSTOTTER, FOR POSTOTTER
Real posts on our own accounts. Your free week looks like this.
Same brand, three different posts. Instagram and TikTok share the render; the captions don't. Each one is written native to the platform it's on, and the hashtags are weighted the way that platform's discovery actually works. That is why Instagram gets ten and X gets two.
Here is the plain version of what PostOtter does. 1) You drop in your website URL. PostOtter reads it to learn your brand voice, what you sell, and how you talk. 2) You connect your accounts. Instagram, TikTok, and X. That is it.
#socialmediamanager#marketingautomation#smallbusinessowner#solopreneur#founderlife#brandvoice#instagramreels#tiktokmarketing#PostOtter#PostOtterAISee it on InstagramYou're juggling a line out the door, and your “scheduler” is still waiting for you to write the post. That is not help. PostOtter learns your brand voice from your website, then creates, schedules, and publishes a post every day to X, Instagram, and TikTok.
#socialmediamarketing#smallbusinessowner#solopreneur#contentmarketing#instagramreels#tiktokmarketing#marketingautomation#PostOtterSee it on TikTok
You open a scheduler and it just stares back, waiting for a caption you don't have. So you post nothing. Again. PostOtter isn't a scheduler—it creates, schedules, and publishes daily to X/IG/TikTok (images + real Reels/TikTok video). Try it today.
#smallbusinessowner#PostOtterSee it on Xwe didn't lift a finger: no captions written, no hashtags picked, no content made, no times set, nothing published by hand
but every one of them was ours to change first: rewrite the caption, swap the hashtags, upload your own photo or video, move it to another day. and so is every post you get.
◆ RELATED
Your week, filled in before you ask.
PostOtter learns your brand from your website, then writes the captions, makes the images and video, and posts every day. First week free, no card.
◆ PRICING
One plan. No tiers, no add-ons.
The smartest employee you'll never have to manage.
Autopilot
One brand. Three platforms. Every single day.
first week free
≈ 50¢ a day · a post every day
EVERYTHING INCLUDED
no card to start · cancel anytime
◆ THAT’S THE WHOLE PITCH
Paste your product URL.
The first week is free.
A post a day on Instagram, TikTok and X, written and made for you. $14.99/month after the trial, billed monthly, no card to start.
◆ QUESTIONS
Solo founder FAQ
I already pay for a scheduler. Why would I switch?
If your problem is that posts are not getting published on time, a scheduler solves it. If your problem is that the posts do not exist, it does not. PostOtter writes them, makes the image or video, and publishes — for roughly what three channels cost on a per-channel scheduler.
Will other founders be able to tell it is automated?
They can always tell when one caption is cross-posted to three networks, so PostOtter writes each platform separately. Beyond that: every post is an editable draft, and the posts worth sounding personal are the ones you should write yourself. This keeps the baseline alive so those land in an account that is not dead.
Does it post on LinkedIn or Reddit?
No. It publishes to Instagram, TikTok and X. Reddit in particular should not be automated — it is a place where a scheduled post reads as spam and gets treated like it. If those are your only channels, this is not the right tool yet.
Can I use the video renderer without paying?
Yes. @postotter/video is MIT licensed with no account, no API key and no telemetry. Run it in your repo and it renders 9:16 video from your own components and stylesheet, and plans a weekly calendar in the codebase. It is genuinely free and separate from the subscription.
What happens if I launch and want to post something myself that day?
Rewrite the draft, replace the media with your own, move it to another day, or skip it. Nothing is locked, and your own posts do not get overwritten by generated ones.
I have three side projects. Does that mean three subscriptions?
Yes — each product is its own brand at $14.99, with its own voice, accounts and schedule, all from one login. There is no bundle, and each one can be cancelled on its own.
Is there a free plan?
There is a free first week that really publishes, with no card required, and @postotter/video is free forever. There is no permanently free posting tier.