◆YOU RUN THE BUSINESS.
WE RUN THE CONTENT.
Pre-launch marketing, on autopilot.
Creates. Schedules. Publishes. So you can focus on what you do best.
PostOtter turns your coming-soon page into weeks of posts for Instagram, TikTok and X, each drafted with a graphic or short vertical video and published on schedule. Your launch-day post goes into the same calendar. $14.99 a month, first week free.
“three weeks out. here's the problem we kept hitting.”
◆ MADE FOR YOUR BRAND
Videos like these, for your brand.
Without lifting a finger.
Intro reel
PostOtter
Step walkthrough
Docio
Word swap
ParlApp
Colour blocks
PostOtter · Carousel
On/off toggles
PostOtter
Ticked checklist
Docio
One big number
BulutDC · Turkish
Seamless path
Docio · Carousel
Hassles crossed out
PostOtter
Text-message thread
Docio
Big-word flash
BulutDC · Turkish
Scrapbook
ParlApp · Carousel
Before/after swipe
PostOtter
Your site, live
Docio
Search-bar close
BulutDC · Turkish
Pick an emoji
Docio · Carousel
Notification stack
ParlApp
One word per cut
Docio
Six-second bumper
PostOtter
Phone cards
ParlApp · Carousel
Diagonal collage
BulutDC · Turkish
All in one box
BulutDC · Turkish
Annotated object
PostOtter · Carousel
◆ THE PROBLEM
Launch day needs an audience.
Most teams start building one the morning of.
The build always runs late, so everything that isn't the build gets pushed to the last week: the launch post, the demo video, the accounts that were registered months ago and never used. Then the announcement goes out from a profile with no history and a handful of followers, and lands with almost nobody. The weeks before launch were the time to fix that, and they went to shipping.
01 ─
The product eats the runway to launch
Every spare hour before launch goes into getting the thing working. Posting about a product that isn't finished feels like a distraction, so it doesn't happen.
02 ─
Empty profiles don't convert
Someone who hears about you on launch day checks the account. One post and no history makes the product look like a weekend experiment, however good it is.
03 ─
The cliff after launch day
Even a good launch spikes and falls. Without posts already queued for the weeks after, the attention you earned drains away while you're fixing day-one bugs.
No content sprint the week before. No silence the week after.
For $14.99 a month the accounts post from now until well past launch, about the thing you're about to ship.
◆ MADE BY POSTOTTER, FOR POSTOTTER
Real posts on our own accounts. Your free week looks like this.
Same brand, three different posts. Instagram and TikTok share the render; the captions don't. Each one is written native to the platform it's on, and the hashtags are weighted the way that platform's discovery actually works. That is why Instagram gets ten and X gets two.
Here is the plain version of what PostOtter does. 1) You drop in your website URL. PostOtter reads it to learn your brand voice, what you sell, and how you talk. 2) You connect your accounts. Instagram, TikTok, and X. That is it.
#socialmediamanager#marketingautomation#smallbusinessowner#solopreneur#founderlife#brandvoice#instagramreels#tiktokmarketing#PostOtter#PostOtterAISee it on InstagramYou're juggling a line out the door, and your “scheduler” is still waiting for you to write the post. That is not help. PostOtter learns your brand voice from your website, then creates, schedules, and publishes a post every day to X, Instagram, and TikTok.
#socialmediamarketing#smallbusinessowner#solopreneur#contentmarketing#instagramreels#tiktokmarketing#marketingautomation#PostOtterSee it on TikTok
You open a scheduler and it just stares back, waiting for a caption you don't have. So you post nothing. Again. PostOtter isn't a scheduler—it creates, schedules, and publishes daily to X/IG/TikTok (images + real Reels/TikTok video). Try it today.
#smallbusinessowner#PostOtterSee it on Xwe didn't lift a finger: no captions written, no hashtags picked, no content made, no times set, nothing published by hand
but every one of them was ours to change first: rewrite the caption, swap the hashtags, upload your own photo or video, move it to another day. and so is every post you get.
◆ HOW IT WORKS
Three boring steps.
Then it just runs.
Give it your landing page
Coming-soon page, waitlist page, a one-pager with a signup box. PostOtter reads what you're making and who it's for, and that becomes the brief.
Claim the handles and connect them
Instagram (a Business or Creator profile, free to switch), TikTok and X. Fresh accounts are expected at this stage; that's what the run-up is for.
Let the countdown run
Drafts fill the weeks before launch day. Swap in a teaser clip, add the date when it's fixed, or let them publish on their own.
◆ WHAT YOU ACTUALLY GET
Not another launch checklist. The accounts, kept warm until the day.
Pre-launch marketing usually comes down to two lists: things that build an audience before the day, and things that happen on the day. Social media belongs on the first list, and it gets skipped because it needs weeks of steady output at exactly the time nobody has any. PostOtter covers that stretch. It reads your landing page, works out the problem you're solving and who has it, and drafts posts that talk about that problem, show what's coming and point people at the signup, each with a visual. You keep building. The accounts have a history by the time you need them.
WHAT IT DOES IN THE RUN-UP
Posts from a coming-soon page
A landing page with a clear problem and audience is enough to draft from. The more the page explains, the sharper the posts get.
Teaser-friendly short video
Instagram and TikTok get 9:16 video, the format that reaches people who don't follow you yet, which before launch is everyone.
On schedule through the crunch
Drafts publish at the hours you set through the official Instagram, TikTok and X APIs, even in the weeks you don't open the dashboard.
Your launch post, your words
Write the announcement yourself, attach the demo you recorded, set the time. It sits in the calendar with everything else.
Keeps going after the day
The next week is always drafted before the current one ends, so there's no silence once launch day is over.
Everything editable
Change a caption, swap a visual, move a post closer to the date, or delete it. Nothing is locked in.
◆ AND IT’S STILL YOURS
The launch is still yours to call. Every queued post can be rewritten, rescheduled, given your own teaser or removed before it goes out. Leave the queue alone and it publishes on time.
◆ SEE IT RUN
◆ THE DETAIL
01 ─
A pre-launch marketing strategy for the social part
A full pre-launch marketing strategy has several moving parts: a landing page that collects signups, an email list you write to, a community or two where your users already gather, maybe a Product Hunt or Hacker News post on the day. PostOtter covers one of those parts: the social accounts, and keeping them active in the run-up.
That part matters more than its share of the plan suggests. It's where a stranger checks you out, and it's where short video can reach people who'd never find your landing page through search. It's also the part that falls apart first when the build slips.
The others stay yours. PostOtter doesn't run waitlists, send email, submit to launch sites or buy ads. It keeps the accounts posting so the rest of the plan has a place to send people.
02 ─
Pre-launch social media: what to post before there's a product
Before launch you can't post feature demos of finished screens, but there's plenty to say. The problem itself, told from the user's side. The workaround people use today and why it hurts. Who you're building for. What it will do, in plain terms, and when it's coming.
That's what PostOtter drafts from a coming-soon page: problem-first posts that make the right people nod, explainers of what's coming, and reminders of where to sign up. Each gets a branded graphic or a short clip.
When you have something real to show (a screen recording, a first look, a beta invite), add it yourself as its own post. Drafted and hand-made posts share one calendar.
03 ─
Product launch social media for the week itself
On launch day itself, write the announcement yourself. It should sound like you, mention the date and link, and carry the best demo you have. Schedule it for the hour you want, alongside your own posts for each network you're on.
Around it, the drafts keep running: what the product does, who it's for, how a key feature works. That matters because launch week brings visitors who know nothing about you, and they scroll back. A feed with weeks of clear explanation answers their questions before they leave.
If launch day moves, which it often does, drag your announcement to the new date. The drafts around it don't need to know.
See your own week before you decide.
Give PostOtter your website and it drafts a week of posts for Instagram, TikTok and X. Look it over, edit anything, and let it publish — the first week is free.
04 ─
Startup launch marketing doesn't end on launch day
The usual launch curve is a spike and a drop. The team spends launch week watching signups and fixing bugs, then the following weeks catching up on everything they postponed. Social goes quiet exactly when the most people are looking.
With PostOtter the following week is already drafted before launch week ends, and the one after that. Once you're live, re-read the site so the drafts move from 'coming soon' to the product as it is now. Your startup launch then turns into steady posting instead of a single announcement.
There's no contract and no annual plan, so if you only want help through the run-up and the first months after, cancel when you're done.
05 ─
Launch social media on Instagram, TikTok and X
Each network plays a different role before a launch. TikTok and Instagram Reels show short video to people based on what they watch, not who they follow, which is the only way a brand-new account reaches strangers quickly. X is where early adopters, other founders and tech press talk, and where a plain update about what you're building gets read and shared.
PostOtter writes each network its own version from one queue, so the same idea doesn't appear three times word for word. It doesn't post to LinkedIn or Facebook Pages; if your launch audience lives mostly there, plan those posts separately.
06 ─
When to start
Earlier than feels necessary. Accounts that have been posting for a few weeks before launch give visitors something to scroll through and give the networks time to learn who your posts are for. Starting a month or more out is reasonable; starting the week of is better than nothing.
Setup takes minutes: create an account, paste the landing page, connect the profiles. The first week is free with no card. After that it's $14.99 a month, billed monthly, which covers all three networks.
◆ SIDE BY SIDE
Pre-launch marketing on social: by hand vs on autopilot
Most teams plan a content push for the week before launch. Here's how that compares with keeping the accounts posting from now.
| PostOtter | A last-week content push | |
|---|---|---|
| When posting starts | As soon as you connect | A few days before launch |
| Who makes the posts | Drafted from your landing page | The team, mid-crunch |
| Short video | Made with every draft | If someone has time |
| Launch-day announcement | Written by you, same calendar | Written by you |
| Weeks after launch | Already drafted | Usually quiet |
| Launch date slips | Move one post | Re-plan the push |
| Waitlist, email, Product Hunt | Not included | Separate work either way |
| Cost | $14.99/mo, first week free | Your team's hours |
A general comparison of approaches, not of any one product. PostOtter covers social posting only. Checked 2026-10-14.
◆ PRICING
One plan. No tiers, no add-ons.
The smartest employee you'll never have to manage.
Autopilot
One brand. Three platforms. Every single day.
first week free
≈ 50¢ a day · a post every day
EVERYTHING INCLUDED
no card to start · cancel anytime
◆ THAT’S THE WHOLE PITCH
Launch to a crowd,
not an empty feed.
Weeks of posts for Instagram, TikTok and X, drafted from your coming-soon page and published while you finish the build. First week free, then $14.99 a month. No card needed.
◆ QUESTIONS
Pre-launch marketing: questions
Can PostOtter post before our product exists?
Yes. It drafts from your landing page, so it needs a page that explains the problem, who it's for and what's coming. A one-line page gives it little to work with; a page with a few sections is plenty.
How far before launch should we start posting?
A month or more is a reasonable run-up, so visitors on launch day find a feed with history. Starting later still helps; starting after launch means the announcement goes out to nobody.
Does it write the launch announcement?
It can draft posts about the product, but we'd recommend writing the launch-day post yourself, with your own demo. Add it to the calendar for the hour you want.
Does it manage our waitlist or email list?
No. It handles Instagram, TikTok and X posting only. Posts can send people to your signup page; the list itself lives wherever it lives now.
Does it post to Product Hunt or Hacker News?
No, and those posts are better written by a founder on the day anyway.
What happens to the posts once we've launched?
They keep going. Ask PostOtter to re-read your site after launch so the drafts describe the live product, not the coming-soon version.
Our launch date moved. Do we start over?
No. Move your announcement to the new date; the other drafts don't depend on it. Any post can be edited, moved or deleted before it goes out.
What does it cost?
$14.99 a month for Instagram, TikTok and X together, billed monthly with no contract. The first week is free and needs no card.
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