Metricool pricing in 2026.
Priced by brand, not by user.

A brand in Metricool is one business or client and the social accounts that belong to it. Instead of paying for each connected channel, as on Buffer, or for each person who logs in, as on Hootsuite and Sprout Social, you choose a tier and a brand count, and that sets the price.

For a single business this is simple: one brand fits on the free plan or the bottom of Starter. The structure starts to matter once you manage several brands. Starter covers up to 5 brands for $20 a month billed yearly, and doubling to 10 brands costs $36, not $40. The per-brand cost keeps falling as the count rises, which is why the structure suits freelancers and small agencies.

Because users are not the billing unit, adding a colleague does not change the price the way it does on per-seat tools. The bill moves when you take on another brand.

For one small brand that posts a few times a week, it can be. The Metricool free plan covers 1 brand, 20 scheduled posts a month, 30 days of analytics history and the AI assistant, and it does not expire.

The limit you meet first is the 20 posts a month. Posting daily to Instagram alone is about 30 posts, so daily posting to even one platform outgrows it. Posting to two platforms three times a week each is 24 posts, which also goes over.

The second limit is the 30-day analytics history. Metricool's analytics are one of its strengths, and on the free plan you cannot compare this quarter with the last one. If reporting matters to you, Starter is the plan to price.

Starter is where most single businesses and small agencies land: up to 5 or 10 brands, unlimited posts under the fair use policy, full analytics history, PDF and PowerPoint reports, competitor analysis and multiple link-in-bio pages.

Metricool Advanced costs more than twice as much at its entry point, $53 against $20 billed yearly, and it buys two things: more brands (15, 25 or 50) and reporting features for people who deliver reports to clients, such as customisable report templates and a Data Studio connector.

So the honest test is short. If you manage more than 10 brands, or you send branded reports to clients every month, you need Advanced. If you do neither, Starter is almost certainly the right Metricool plan.

Using the annual prices: 1 brand can stay free. 5 brands is $20 a month, or $4 a brand. 10 brands is $36, or $3.60 a brand. 15 brands on Advanced is $53, about $3.53 a brand. 50 brands is $159, about $3.18 a brand.

Monthly billing raises each of those: $25 for 5 brands, $45 for 10, $67 for 15 and $210 for 50. If you are sure about Metricool, annual billing is a real saving; if you are still evaluating, the free plan is a cheaper way to test than a month of Starter.

Remember that the published prices exclude VAT. For buyers in the EU and the UK the amount on the invoice will be higher than the figure on the pricing page.

Two things sit outside the tier price. X (Twitter) analytics and inbox need a separate X add-on, and some advanced analytics features, such as unlimited campaign dashboards, need an Advanced Analytics add-on. The pricing page lists both without a price, so check the current cost inside the app before you commit.

The other cost is the one no social tool shows on its pricing page: making the content. Metricool plans, schedules and measures posts very well, and its AI assistant helps with captions. The photos and videos still come from you. For a business without a photographer or a video habit, that time is usually the largest cost of the whole setup, and it does not appear on any invoice.

For managing several brands with strong analytics, it is one of the best-value tools in the category. The per-brand price falls as you grow, the free plan is genuinely usable, and you get reporting that per-seat tools charge far more for.

It is a weaker fit if your problem is not measurement but supply. An account that goes quiet because nothing gets made will not be fixed by better analytics of the posts it did not publish.

A practical way to decide: count how many posts you published last month and how many you meant to. If the two numbers are close and you want to understand what is working, Metricool is money well spent, and the free plan lets you find out at no cost. If the gap is large, the constraint is making posts, and that is worth solving before you pay to measure them.