◆ FOR SAAS, WEB APPS & DEV TOOLS
Social media automation for SaaS companies.
Your product, filmed and posted every day.
PostOtter reads your product website, learns what you actually ship, then writes, renders, and publishes a post a day to Instagram, TikTok, and X. One plan, $14.99 a month, and the first week is free.
Every SaaS team knows it should be posting and almost none of them do, because the bottleneck was never the scheduler. It is that someone has to decide what today's post is about, write it three different ways for three different platforms, and produce something to look at — for a product whose best visual is a screen most people have never seen. PostOtter automates that whole span: it analyses your site, keeps a profile of your product and audience, and produces the captions and the video itself. There is no content calendar to fill in and no brief to write.
Built around what you actually ship
Your website is the only input
Point PostOtter at your marketing site and it reads the whole thing — what the product does, who it is for, your tone, your colours, your logo, and the concrete claims you make. That profile is what every post is written against, so posts describe your actual features rather than generic SaaS platitudes.
Real video, every day
Instagram and TikTok get a real 9:16 video daily — not a still image with a slow zoom on it. That is the format those platforms push, and it is the one a software product almost never has the time to make.
Film your own screens, free
@postotter/video is a separate MIT-licensed package with no account and no API key. Run it in your repo and it renders social video from your app's own components, stylesheet, and fonts — so the clip looks like your product instead of a template with your colours dropped in.
$14.99 a month, one plan
One price for one product on all three platforms. No seat counts, no tiers to jump between as you grow, no annual commitment to unlock the useful features.
Platform-native, not one post cross-posted
The same day's idea is rewritten per platform: short and punchy on X, story-led on Instagram, hook-first on TikTok, with hashtag counts that suit each one. Cross-posting one caption to three networks is what makes an account look automated.
A free first week that really publishes
The trial generates and posts for real, to your connected accounts, with no card required. You are judging actual posts on your actual profiles, not a preview.
PostOtter vs Apaya for SaaS
Apaya is the closest comparison: it also builds a brand profile from your website and publishes on your behalf. The differences that matter for a small software team are price, video, and whether you can use any of it for free.
| PostOtter | Apaya | |
|---|---|---|
| Price | $14.99 / month, billed monthly | From $55 / month, billed annually |
| Plans | One plan, everything included | Tiered |
| Short-form video | Real 9:16 video daily on Instagram and TikTok | Not listed on their SaaS solutions page |
| Renders your own UI | Yes — @postotter/video, MIT, free, no account | Not offered |
| Free trial | A full week that actually publishes, no card | Not stated on the page |
| Builds the profile from your website | Yes | Yes |
| Review before publishing | Yes, every post is an editable draft | Yes |
Apaya figures as published on apaya.com/solutions/saas-companies in September 2026 and subject to change. “Not listed” means the claim does not appear on that page, not that the product cannot do it — check apaya.com for their current details.
Automation is not scheduling
Most tools sold as social media automation for SaaS companies automate the calendar. You still write the post, still make the image, still decide what Thursday is about — the software just remembers to publish it. That removes the smallest part of the job.
PostOtter automates the production. Each day it selects what to post about from your product's own content pillars, writes the copy for each platform, generates the visual, and publishes on a schedule at natural-looking times. The work you keep is the part worth keeping: reading what went out and changing anything you disagree with.
Turning a product website into social content
A SaaS marketing site is unusually good raw material. It already states the problem, the features, the pricing, and the proof, and it is written in the voice the company wants to be heard in. The difficulty is that none of it is shaped like a social post.
PostOtter reads the live page with a real browser and pulls out typed claims rather than a wall of text — a sequence when your page lays out a process, a set when it lists what is included, a figure when it commits to a number. Those claims are what individual posts get built around, which is why the output stays specific to your product instead of drifting into generic advice about productivity.
It re-reads on request, so a repositioned homepage or a new feature page changes what gets posted without anyone rewriting a brief.
The video problem specific to software
Short-form video is where the reach is, and it is exactly where software products struggle. A cafe can film a croissant. A B2B tool has an interface, and filming an interface well means screen recordings, timing, captions that do not collide with the platform's own UI, and an editor who cares about all three.
PostOtter renders that video for you as part of the daily post. For teams that want the clip to show the real product, the free @postotter/video package compiles your project's actual stylesheet and renders 9:16 video from your own screens — your components, your tokens, your fonts — and plans which screen gets filmed on which day. It is MIT licensed, takes no account, and sends no telemetry, so it is usable whether or not you ever subscribe.
Web apps, developer tools, and AI products
The same approach fits anything whose product lives on a screen. A developer tool's claims are on its docs and landing page; an AI product's differentiators are on its feature pages; a web app's value is in the flow a user moves through. All of it reads the same way to the crawler, and all of it produces posts about the specific thing you built.
What it does not do is invent proof. PostOtter will not write a testimonial you never received or a statistic you never measured — if the number is not on your site, it does not appear in your feed.
◆ MADE BY POSTOTTER, FOR POSTOTTER
Real posts on our own accounts. Your free week looks like this.
Same brand, three different posts. Instagram and TikTok share the render; the captions don't. Each one is written native to the platform it's on, and the hashtags are weighted the way that platform's discovery actually works. That is why Instagram gets ten and X gets two.
Here is the plain version of what PostOtter does. 1) You drop in your website URL. PostOtter reads it to learn your brand voice, what you sell, and how you talk. 2) You connect your accounts. Instagram, TikTok, and X. That is it.
#socialmediamanager#marketingautomation#smallbusinessowner#solopreneur#founderlife#brandvoice#instagramreels#tiktokmarketing#PostOtter#PostOtterAISee it on InstagramYou're juggling a line out the door, and your “scheduler” is still waiting for you to write the post. That is not help. PostOtter learns your brand voice from your website, then creates, schedules, and publishes a post every day to X, Instagram, and TikTok.
#socialmediamarketing#smallbusinessowner#solopreneur#contentmarketing#instagramreels#tiktokmarketing#marketingautomation#PostOtterSee it on TikTok
You open a scheduler and it just stares back, waiting for a caption you don't have. So you post nothing. Again. PostOtter isn't a scheduler—it creates, schedules, and publishes daily to X/IG/TikTok (images + real Reels/TikTok video). Try it today.
#smallbusinessowner#PostOtterSee it on Xwe didn't lift a finger: no captions written, no hashtags picked, no content made, no times set, nothing published by hand
but every one of them was ours to change first: rewrite the caption, swap the hashtags, upload your own photo or video, move it to another day. and so is every post you get.
◆ RELATED
Your week, filled in before you ask.
PostOtter learns your brand from your website, then writes the captions, makes the images and video, and posts every day. First week free, no card.
◆ PRICING
One plan. No tiers, no add-ons.
The smartest employee you'll never have to manage.
Autopilot
One brand. Three platforms. Every single day.
first week free
≈ 50¢ a day · a post every day
EVERYTHING INCLUDED
no card to start · cancel anytime
◆ THAT’S THE WHOLE PITCH
Give it your product URL.
The first week is free.
A post a day on Instagram, TikTok and X, written and rendered from your own site. $14.99/month after the trial, no card to start, cancel anytime.
◆ QUESTIONS
SaaS social media FAQ
What does social media automation for a SaaS company actually cover?
Here it covers the production as well as the publishing: choosing the day's angle from your product's content pillars, writing a native caption for Instagram, TikTok and X, generating the image or 9:16 video, and posting on schedule. What it does not cover is strategy, replying to people, or reacting to something that happened this morning — those still want a human.
How does it know what my product does?
It reads your website with a real browser and builds a brand profile from it: what the product is, who it is for, the tone you write in, your colours and logo, and the concrete claims your pages make. You can edit any of it afterwards, and you can have it re-read the site whenever your positioning changes.
Will the posts sound like generic AI marketing copy?
They are written against your product's specific claims rather than the category, and each platform gets its own phrasing rather than one caption cross-posted three times. Nothing is invented: no testimonials you never received, no statistics you never measured. If it is not on your site, it does not go in a post.
Can it show my actual product interface?
Yes, through @postotter/video — a free MIT package you run in your own repo. It compiles your project's real stylesheet and renders 9:16 video from your own components and fonts, and plans which screen gets filmed on which day. No account, no API key, no telemetry, and it works whether or not you subscribe.
What does it cost?
$14.99 a month for one product across Instagram, TikTok and X, billed monthly with no annual commitment. The first week is free, requires no credit card, and publishes for real. Cancel any time.
What about LinkedIn — isn't that where B2B SaaS lives?
PostOtter publishes to Instagram, TikTok and X today, so if LinkedIn is the only channel you care about it is not the right tool yet. The case for the three it does cover is that they are where short-form video reach is, and they are the channels most software teams abandon first.
Do I have to approve posts before they go out?
That is your choice per brand. Every post is created as an editable draft; you can review and approve them, or let the week publish on its own and change anything you disagree with after the fact.
How much gets posted?
A post a day on each platform — roughly 90 a month, of which 14 a week are video for Instagram and TikTok and 7 a week are images for X.