◆YOU RUN THE BUSINESS.
WE RUN THE CONTENT.
Nonprofit social media on autopilot.
Creates. Schedules. Publishes. So you can focus on what you do best.
PostOtter keeps your organisation visible on Instagram, TikTok and X while your team does the work that matters. It learns your mission from your website, writes posts in your voice, makes a graphic or short video for each, and publishes on the schedule you choose. You approve everything first. $14.99 a month, with a free first week.
“how our volunteers spent the morning, in five photos.”
◆ THE PROBLEM
The mission comes first. The feed comes last.
So your story isn't getting told.
Small nonprofits run on a handful of people doing ten jobs: programmes, grant reports, volunteers, the board, the database, the fundraiser next month. Social media is how supporters see the difference they make and how new ones find you, and it is the job that gets done at 11pm, if at all.
01 ─
A small team doing everything
The person running communications is usually also running events, donor thank-yous and half the admin. Posting every week loses to whatever is due tomorrow.
02 ─
Agencies work, but every dollar is a donor's dollar
A cause-marketing agency can grow an audience. Its monthly fee is money that did not go to the mission, and it still needs stories, photos and sign-off from your team.
03 ─
Silence costs trust
Donors, volunteers and funders check whether an organisation is active before they give. A feed that stopped in spring looks like a charity that stopped too.
No retainer. No brief. No captions squeezed in after the grant report.
For $14.99 a month your story keeps going out every week, and more of the budget stays with the people you serve.
◆ MADE BY POSTOTTER, FOR POSTOTTER
Real posts on our own accounts. Your free week looks like this.
Same brand, three different posts. Instagram and TikTok share the render; the captions don't. Each one is written native to the platform it's on, and the hashtags are weighted the way that platform's discovery actually works. That is why Instagram gets ten and X gets two.
Here is the plain version of what PostOtter does. 1) You drop in your website URL. PostOtter reads it to learn your brand voice, what you sell, and how you talk. 2) You connect your accounts. Instagram, TikTok, and X. That is it.
#socialmediamanager#marketingautomation#smallbusinessowner#solopreneur#founderlife#brandvoice#instagramreels#tiktokmarketing#PostOtter#PostOtterAISee it on InstagramYou're juggling a line out the door, and your “scheduler” is still waiting for you to write the post. That is not help. PostOtter learns your brand voice from your website, then creates, schedules, and publishes a post every day to X, Instagram, and TikTok.
#socialmediamarketing#smallbusinessowner#solopreneur#contentmarketing#instagramreels#tiktokmarketing#marketingautomation#PostOtterSee it on TikTok
You open a scheduler and it just stares back, waiting for a caption you don't have. So you post nothing. Again. PostOtter isn't a scheduler—it creates, schedules, and publishes daily to X/IG/TikTok (images + real Reels/TikTok video). Try it today.
#smallbusinessowner#PostOtterSee it on Xwe didn't lift a finger: no captions written, no hashtags picked, no content made, no times set, nothing published by hand
but every one of them was ours to change first: rewrite the caption, swap the hashtags, upload your own photo or video, move it to another day. and so is every post you get.
◆ HOW IT WORKS
Three boring steps.
Then it just runs.
Start with your website
Your mission, programmes, events and the way you talk about the people you serve — PostOtter learns it all from the site supporters already visit.
Connect your channels
Instagram on a Business or Creator profile (switching is free), TikTok and X. No account on one yet? Open it, then connect it.
Look it over, then get back to the work
The week's posts are drafted ahead. Add a photo from yesterday's event, adjust a figure, or let them publish exactly as written.
◆ WHAT YOU ACTUALLY GET
Not one more volunteer role to fill. A social media manager for your cause.
Every nonprofit has stories worth telling: a volunteer's first shift, a family helped, a park cleaned, a milestone reached. Supporters want to see them, and they are the reason people give again. What is scarce is the time to turn them into posts, and a scheduling tool does not create time. PostOtter takes on most of the work. It learns your mission, programmes and language from your website and drafts a week of posts — why the work matters, how to volunteer, upcoming events, ways to help — each with a visual. Add a photo from this week where you have consent; the rest is already done.
ALL SIX, EVERY WEEK
Posts in your organisation's voice
Drafted from how your own website describes your mission and the people you serve, then adapted for Instagram, TikTok and X.
A visual for every post
Each draft arrives with a branded graphic or short vertical clip, so an event reminder or a volunteer call never waits for a photograph.
Published without anyone on duty
Supporters read in the evenings and at weekends, so that is when posts can land — sent straight to Instagram, TikTok and X through each network's official publishing route.
Always a week ahead
The next week is drafted before this one ends, so campaigns and quiet months alike have something going out.
Event photos in a few taps
Add a consented photo from a food drive, a gala or a cleanup with a line and a time, and it joins the queue.
Every word open to edits
Edit, reschedule, replace the image or delete any post before it publishes. Review them individually or approve the week at once.
◆ AND IT’S STILL YOURS
Your organisation has the final word. Any scheduled post can be reworded, moved, given your own photo or withdrawn before it publishes. If nobody gets to it this week, it still publishes as planned.
◆ THE DETAIL
01 ─
Nonprofit social media that keeps going between campaigns
Most nonprofit accounts come alive around a campaign — a giving day, an annual appeal, a big event — and go quiet in between. But supporters decide whether to give again based on what they see all year, and new volunteers find organisations through steady, everyday posts, not only appeals.
Running nonprofit social media on autopilot keeps that everyday presence going. PostOtter keeps a regular flow of posts: what the work looks like, why it matters, how people can help, what is coming up. Supporters stay connected between appeals, and when you do ask, you are asking people who have been following the story.
02 ─
A nonprofit social media scheduler with the posts already written
A scheduling tool solves the last step: it publishes what someone has already written and designed. In a small organisation, that someone is the bottleneck.
PostOtter works as a nonprofit social media scheduler that starts with the week drafted: each day's post written in your voice, a visual attached, a time set, all in a calendar anyone on the team can adjust.
Staff and volunteers can still add their own posts to the same calendar. The drafting is optional; many organisations mix the two.
03 ─
Events, appeals and thank-yous, auto-posted
Some posts only your team can make: a photo from this morning's distribution, a thank-you to a corporate partner, a volunteer celebrated. Take the photo, write a sentence, choose a time, and the nonprofit auto poster publishes it to Instagram, TikTok and X alongside the drafted posts.
For everything else — explaining a programme, recruiting volunteers, announcing an event — PostOtter makes a clean graphic or short clip in your colours.
Where it stops: PostOtter does not touch your donor CRM or fundraising platform, and it cannot publish to a Facebook Page — awkward, since many longtime supporters live there, but Meta's own Business Suite will schedule Facebook without charge. On Instagram, outside apps can only post to Business or Creator profiles.
04 ─
Hands-free nonprofit social media marketing, with dignity and accuracy
The people a nonprofit serves deserve the same respect online as in person. Get consent before featuring anyone, take particular care with children, people in crisis and anyone whose safety could be affected, and tell their story in a way they would recognise. A photo of the people you serve only reaches PostOtter if someone on your team uploads it.
Numbers matter too. Impact figures, fundraising totals and claims about what a donation achieves should be accurate and current, and rules on charitable solicitation vary by place. Drafts wait in the queue before their slot, so your director or communications lead can check every figure.
PostOtter does not invent impact statistics, beneficiary stories, donor quotes or endorsements. A nonprofit's credibility is its most valuable asset.
See your own week before you decide.
Give PostOtter your website and it drafts a week of posts for Instagram, TikTok and X. Look it over, edit anything, and let it publish — the first week is free.
05 ─
Social media for nonprofits on Instagram, TikTok and X
Instagram is where supporters see the work: the people, the places, the moments that make it real. Reels of a volunteer day or a project in progress reach people who have not heard of you yet. TikTok suits honest, human explanation — why the problem exists, what a day in the work looks like, how someone can help — and shows it far beyond your followers. X is useful for advocacy, quick updates and responding to news in your area.
PostOtter writes a separate post for each from the same queue, which is most of what social media for nonprofits needs from a small team: three active channels without a dedicated communications hire.
06 ─
Church social media and community organisations
Church social media works the same way. Services, small groups, outreach, youth events and messages of encouragement can all be drafted from your website and published through the week, so the community stays connected beyond Sunday. Faith communities of every tradition set it up the same way, in their own voice.
Charities, foundations, community groups, animal rescues, food banks, arts organisations and associations all use the same setup. An organisation with several branches can run each as its own brand.
07 ─
Getting the nonprofit auto poster running
Setup is three moves: create an account, give it your website, link Instagram, TikTok and X. No editorial calendar or brand template has to exist beforehand.
From your site it writes a first week. Read it through, fix any figure or date that has moved, add photos you have consent for, and let the remainder go out. A further week is quietly drafted behind each one.
It is a single $14.99 monthly plan for the three networks, after a trial week that asks for no card.
◆ SIDE BY SIDE
A nonprofit social media scheduler vs one on autopilot
Any tool can publish on giving day. What matters is who writes the posts the rest of the year, and whether the story keeps going when the team is stretched.
| PostOtter | A typical social media scheduler | |
|---|---|---|
| Writing the post | Drafted from your website | Written by staff or volunteers |
| Graphics and video | Made for each post | Designed in-house |
| Photos of people you serve | Only what you upload, with consent | Only what you upload |
| Between campaigns | Posts keep publishing | Feed goes quiet |
| Weekly effort | A review, or none | Create, approve, schedule |
| Checking before publishing | Every draft editable | Yes |
| Instagram, TikTok and X | One price for all three | Often per channel |
| Facebook Pages | Not supported | Usually supported |
| Cost | $14.99/mo, first week free | Free to ~$15+ per channel |
Compared against scheduling tools broadly, not a specific product; features and pricing change. Checked 2026-10-07.
◆ PRICING
One plan. No tiers, no add-ons.
The smartest employee you'll never have to manage.
Autopilot
One brand. Three platforms. Every single day.
first week free
≈ 50¢ a day · a post every day
EVERYTHING INCLUDED
no card to start · cancel anytime
◆ THAT’S THE WHOLE PITCH
Spend it on the mission.
Not on posting.
Your work, told on Instagram, TikTok and X every week, drafted from your website while your team does the work. A free first week, then $14.99 a month — no card needed.
◆ QUESTIONS
Nonprofit social media questions
Can a nonprofit's social media run on autopilot?
For the routine work, yes. Your website becomes a week of drafted posts and visuals that publish to Instagram, TikTok and X on a timetable, with each one open for your team to read and change first.
Is there a nonprofit discount?
No. There is one plan for everyone at $14.99 a month for Instagram, TikTok and X, after a free first week.
Is there a nonprofit social media scheduler that writes the posts?
That is PostOtter's whole idea: the calendar shows up already filled — words, visuals, times — and staff or volunteers can slot their own posts in too.
Will it post photos of the people we serve?
Only photos someone on your team uploads. Get consent first, and take extra care with children and anyone whose safety could be affected.
Does it connect to our donor database?
No. There is no link to donor management or fundraising platforms. Posts can point supporters to your donation page.
Does it work for churches?
Yes. Churches and faith communities set it up the same way, drafting posts about services, groups and outreach from their own website.
Does it post to Facebook?
Not to Facebook — its networks are Instagram, TikTok and X. Meta Business Suite handles Facebook Page scheduling for nothing.
Can we edit what it writes?
Yes. Every caption, image and video can be reworded, replaced, rescheduled or deleted before it publishes.
What does it cost?
$14.99 a month for all three networks, with the first week free and no card needed to begin.
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