◆YOU RUN THE BUSINESS.
WE RUN THE CONTENT.
Build in public. The rest posts itself.
Creates. Schedules. Publishes. So you can focus on what you do best.
Building in public is personal, and the updates should be yours. PostOtter handles the part around them: posts that explain what the product does and who it's for, each with a graphic or short video, drafted from your website and published to X, Instagram and TikTok. Your own updates go in the same calendar. $14.99 a month, first week free.
“what the export button saves you every friday.”
◆ MADE FOR YOUR BRAND
Videos like these, for your brand.
Without lifting a finger.
Intro reel
PostOtter
Step walkthrough
Docio
Word swap
ParlApp
Colour blocks
PostOtter · Carousel
On/off toggles
PostOtter
Ticked checklist
Docio
One big number
BulutDC · Turkish
Seamless path
Docio · Carousel
Hassles crossed out
PostOtter
Text-message thread
Docio
Big-word flash
BulutDC · Turkish
Scrapbook
ParlApp · Carousel
Before/after swipe
PostOtter
Your site, live
Docio
Search-bar close
BulutDC · Turkish
Pick an emoji
Docio · Carousel
Notification stack
ParlApp
One word per cut
Docio
Six-second bumper
PostOtter
Phone cards
ParlApp · Carousel
Diagonal collage
BulutDC · Turkish
All in one box
BulutDC · Turkish
Annotated object
PostOtter · Carousel
◆ THE PROBLEM
Building in public works.
Until you have a week with nothing to say.
The appeal is obvious: share the work as it happens and people follow along, root for you and become your first users. The catch is that it runs on output. An honest update takes thought, a week of bug-fixing gives you nothing shiny to show, and the posting falls behind the building. Then the account that was meant to be your marketing channel sits there with its last update from six weeks ago.
01 ─
Updates take real effort
A good build-in-public post has a point: a decision, a lesson, a number. That's worth writing, but you can't produce one every day without it turning into filler.
02 ─
Followers don't know what you make
Someone who joins on day 90 sees a stream of milestones and progress screenshots, and still can't tell what the product does or whether it's for them.
03 ─
Quiet weeks look like quitting
In public, silence reads as a project that stalled. Often it's just the hardest week of building, which is exactly when there's no time to post.
No filler updates. No week of silence. No ghostwritten journey posts.
For $14.99 a month the feed keeps explaining your product, and your updates land on an account that's alive.
◆ MADE BY POSTOTTER, FOR POSTOTTER
Real posts on our own accounts. Your free week looks like this.
Same brand, three different posts. Instagram and TikTok share the render; the captions don't. Each one is written native to the platform it's on, and the hashtags are weighted the way that platform's discovery actually works. That is why Instagram gets ten and X gets two.
Here is the plain version of what PostOtter does. 1) You drop in your website URL. PostOtter reads it to learn your brand voice, what you sell, and how you talk. 2) You connect your accounts. Instagram, TikTok, and X. That is it.
#socialmediamanager#marketingautomation#smallbusinessowner#solopreneur#founderlife#brandvoice#instagramreels#tiktokmarketing#PostOtter#PostOtterAISee it on InstagramYou're juggling a line out the door, and your “scheduler” is still waiting for you to write the post. That is not help. PostOtter learns your brand voice from your website, then creates, schedules, and publishes a post every day to X, Instagram, and TikTok.
#socialmediamarketing#smallbusinessowner#solopreneur#contentmarketing#instagramreels#tiktokmarketing#marketingautomation#PostOtterSee it on TikTok
You open a scheduler and it just stares back, waiting for a caption you don't have. So you post nothing. Again. PostOtter isn't a scheduler—it creates, schedules, and publishes daily to X/IG/TikTok (images + real Reels/TikTok video). Try it today.
#smallbusinessowner#PostOtterSee it on Xwe didn't lift a finger: no captions written, no hashtags picked, no content made, no times set, nothing published by hand
but every one of them was ours to change first: rewrite the caption, swap the hashtags, upload your own photo or video, move it to another day. and so is every post you get.
◆ HOW IT WORKS
Three boring steps.
Then it just runs.
Add your product's website
PostOtter reads what you're building, who it's for and how you talk about it, and drafts the explainer posts from that.
Connect where you share
Your X account, plus Instagram (Business or Creator, a free switch) and TikTok if you want them. Personal or product handle, your call.
Write the updates yourself
Shipped something, missed a target, changed your mind? Post it in your words. The drafts keep the feed going on the days you don't.
◆ WHAT YOU ACTUALLY GET
Not a ghostwriter for your journey. The product posts between your updates.
Most advice on how to build in public is about what to share: revenue, mistakes, decisions, the boring middle. That advice is right, and none of it can be automated. What can be automated is everything else a product account needs: a steady stream of posts that tell newcomers what you're building, show it working, and give the algorithm something to show people between your updates. PostOtter writes those from your website and publishes them on schedule, with a visual on each. You write the honest stuff when you have it, and you don't have to post filler on the weeks you don't.
HOW IT FITS AROUND YOUR UPDATES
Your updates, scheduled
Write a progress post, attach a screenshot or screen recording, pick a time and network. It publishes like any other post in the calendar.
Product explainers in between
Drafts cover what the product does, who it's for and how features work, so a follower from last week can tell what you're building.
Short video drafted for you
Instagram and TikTok get 9:16 video, a format most solo builders never get round to making.
No invented numbers
It never writes revenue, user counts, growth figures or testimonials. Anything numeric in your feed comes from you.
Published through official APIs
Posts go directly to X, Instagram and TikTok at the hour you set, not as reminders to post by hand.
Open to edits until it posts
Reword a draft so it sounds more like you, swap the visual, move it to another day, or delete it.
◆ AND IT’S STILL YOURS
Your story stays in your hands. Every drafted post can be rewritten, moved, given your own screenshot or binned before it publishes, and your own updates are never overwritten. Leave the drafts alone and they go out on schedule.
◆ SEE IT RUN
◆ THE DETAIL
01 ─
What it means to build in public, and what you share
To build in public is to share the making of a product as it happens: what you shipped, what broke, what you decided and why, sometimes the revenue. Founders do it because it turns an audience into early users, invites feedback before you've built the wrong thing, and holds you to a pace.
The posts that work are specific and honest. A chart of signups after a pricing change. A screenshot of the bug that cost you a weekend. A decision you reversed. People follow along because they're watching a real person make real calls, which is why ghostwritten or AI-written updates fall flat when readers spot them.
So PostOtter doesn't write them. It won't invent a milestone, a revenue figure or a user count, and it doesn't pretend to be you on a journey you're actually living.
02 ─
Building in public without posting filler
The trap in building in public is cadence. Audiences reward regular posting, so founders start posting for the sake of it: a vague 'day 63, grinding' post, a recycled lesson, a screenshot with nothing new in it. That costs more trust than a quiet week.
A better split is to write updates only when you have one, and let something else keep the account active the rest of the time. PostOtter's drafts are that something else: they explain the product itself rather than narrate your journey, so they never compete with your updates or pretend to be one.
If an update and a draft land on the same day, move or delete the draft. Nothing in the queue is fixed.
03 ─
Build in public on Twitter (X), Instagram and TikTok
X is where building in public grew up, and most build in public Twitter advice still assumes it. Founders follow founders there, short plain-text updates get read, and replies turn into real conversations. Your updates probably belong on X first.
Instagram and TikTok reach a different crowd: the people you're building for, rather than other people building. Short video shows them the product doing its job, which a progress update rarely does. PostOtter drafts that video for you, so you can be present there without filming anything.
Each network gets its own version of a draft. It doesn't publish to LinkedIn or Facebook, and it doesn't reply to anyone. Replies are the part of building in public that compounds most, and they should come from you.
See your own week before you decide.
Give PostOtter your website and it drafts a week of posts for Instagram, TikTok and X. Look it over, edit anything, and let it publish — the first week is free.
04 ─
Founder-led marketing, with the founder's time spent well
Founder-led marketing means the founder is the face and voice of the company in its early days: the one posting, replying, showing up on podcasts and in communities. It works because people trust a person more than a logo, and because nobody explains a product as well as the person who built it.
The cost is the founder's time, which is the scarcest thing an early startup has. The sensible move is to spend it on what only the founder can do (honest updates, replies, opinions) and hand off what anyone could do: the explainer posts, the graphics, the posting itself.
That's the split PostOtter is built around. It does the second list on a schedule. The first list is yours.
05 ─
Your account or the product's?
Some founders build in public from a personal account and keep a separate product account; others use one for both. PostOtter works with either. Connect whichever account you want the drafts on.
Many keep the drafts on the product's accounts and their updates on a personal X profile, which keeps the personal feed fully human. Others mix both in one place and edit the drafts into their own voice. Either way, you decide which accounts it touches.
06 ─
Getting started
Create an account, paste the product's URL and connect the accounts you want posted to. The first week of drafts shows up within minutes. Add an update of your own to see how both sit together in the calendar.
The first week is free and needs no card. After that it's $14.99 a month, billed monthly, for X, Instagram and TikTok together.
◆ SIDE BY SIDE
Building in public: updates only vs updates plus autopilot
Plenty of founders build in public with updates and nothing else. Here's what changes when drafted product posts fill the gaps.
| PostOtter | Updates only | |
|---|---|---|
| Your progress updates | Written by you, scheduled | Written by you |
| Posts explaining the product | Drafted from your website | Rare |
| Short video on Instagram and TikTok | Made with the drafts | Only if you make it |
| A week with nothing to report | Feed keeps going | Silence, or filler |
| Invented numbers or milestones | Never | Never |
| Replies and conversations | Yours | Yours |
| Not supported | Wherever you post | |
| Cost | $14.99/mo, first week free | Free, plus your hours |
A comparison of two ways of posting, not of any one product. Checked 2026-10-14.
◆ PRICING
One plan. No tiers, no add-ons.
The smartest employee you'll never have to manage.
Autopilot
One brand. Three platforms. Every single day.
first week free
≈ 50¢ a day · a post every day
EVERYTHING INCLUDED
no card to start · cancel anytime
◆ THAT’S THE WHOLE PITCH
You share the build.
We'll keep the feed going.
Product posts and short videos for X, Instagram and TikTok, drafted from your site and published between your own updates. One week free, then $14.99 a month, no card to start.
◆ QUESTIONS
Build in public: questions
Isn't automating building in public missing the point?
Automating the updates would be. PostOtter doesn't write them. It drafts posts about the product itself and schedules everything, so your updates stay honest and the feed doesn't depend on them.
What should I share when I build in public?
What you shipped, what you learned, decisions and their reasons, and numbers if you're comfortable sharing them. Specific beats frequent. Those posts are yours to write; PostOtter can publish them on schedule.
Will it post revenue or user numbers?
Never. It doesn't invent metrics, milestones or testimonials. Any number in your feed is one you added.
Does it work for building in public on Twitter?
Yes. X is one of the three networks it publishes to, alongside Instagram and TikTok. Schedule your own posts to X and let the drafts fill the days between.
Can I use my personal X account?
Yes. Connect whichever X account you want it to post to. Instagram needs a Business or Creator profile, which is a free switch.
Does it reply to comments for me?
No. Replies are where building in public pays off, and they should come from you.
Does it post to LinkedIn?
Not yet. It publishes to X, Instagram and TikTok only.
What does it cost?
$14.99 a month for all three networks, billed monthly. The first week is free and doesn't need a card.
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