◆YOU RUN THE BUSINESS.
WE RUN THE CONTENT.
Social media for contractors, on autopilot.
Creates. Schedules. Publishes. So you can focus on what you do best.
While the crew is on site, PostOtter keeps the company's Instagram, TikTok and X accounts moving. Your website tells it which trades you cover and where; from that it drafts each post, pairs it with a graphic or short clip, and puts it out on the days you pick. Drop in your own job photos any time. $14.99 a month; first week free.
“the gutter mistake that ends up flooding basements.”
◆ THE PROBLEM
You build things, not feeds.
So your Instagram is still under construction.
A contractor's day starts at the supply house and ends at the kitchen table with estimates and invoices. In between: job sites, crews, inspections, a customer who wants to change the tile. Homeowners check your recent work online before they call for a quote, and posting it is the job that never gets scheduled.
01 ─
On site from sunrise
By the time the tools are packed away it is dark, the photos are still on your phone, and writing something to go with them is the last thing anyone wants to do.
02 ─
Agencies work, but they bill like a change order
A home services marketing agency can bring in leads. It also invoices every month in the slow season too, and still needs your job photos, approvals and a brief.
03 ─
No recent jobs, no recent calls
Homeowners want proof you are busy and doing good work now. A feed whose last project was from two summers ago sends them to the company that posted last week.
No retainer. No brief. No captions typed in the truck at 8pm.
For $14.99 a month the feed gets built on schedule, and your work keeps showing up while you are on the job.
◆ MADE BY POSTOTTER, FOR POSTOTTER
Real posts on our own accounts. Your free week looks like this.
Same brand, three different posts. Instagram and TikTok share the render; the captions don't. Each one is written native to the platform it's on, and the hashtags are weighted the way that platform's discovery actually works. That is why Instagram gets ten and X gets two.
Here is the plain version of what PostOtter does. 1) You drop in your website URL. PostOtter reads it to learn your brand voice, what you sell, and how you talk. 2) You connect your accounts. Instagram, TikTok, and X. That is it.
#socialmediamanager#marketingautomation#smallbusinessowner#solopreneur#founderlife#brandvoice#instagramreels#tiktokmarketing#PostOtter#PostOtterAISee it on InstagramYou're juggling a line out the door, and your “scheduler” is still waiting for you to write the post. That is not help. PostOtter learns your brand voice from your website, then creates, schedules, and publishes a post every day to X, Instagram, and TikTok.
#socialmediamarketing#smallbusinessowner#solopreneur#contentmarketing#instagramreels#tiktokmarketing#marketingautomation#PostOtterSee it on TikTok
You open a scheduler and it just stares back, waiting for a caption you don't have. So you post nothing. Again. PostOtter isn't a scheduler—it creates, schedules, and publishes daily to X/IG/TikTok (images + real Reels/TikTok video). Try it today.
#smallbusinessowner#PostOtterSee it on Xwe didn't lift a finger: no captions written, no hashtags picked, no content made, no times set, nothing published by hand
but every one of them was ours to change first: rewrite the caption, swap the hashtags, upload your own photo or video, move it to another day. and so is every post you get.
◆ HOW IT WORKS
Three boring steps.
Then it just runs.
Plug in your company website
Your trades, service area, guarantees and the way you talk to homeowners — PostOtter learns the business from the site you already have.
Hook up your accounts
Instagram as a Business or Creator profile (switching is free), TikTok and X. No account on one yet? Set it up, then hook it up.
Inspect the work, then sign off
Next week's posts are drafted ahead of time. Add a finished-job photo from your phone, fix a detail, or let the week publish on its own.
◆ WHAT YOU ACTUALLY GET
Not another tool in the truck. A social media manager for the business.
Contractors are surrounded by good content: a roof replaced before a storm, a kitchen transformed, a tangle of pipework made neat, a garden that finally drains. Homeowners love seeing it, and it is what convinces them to call. What never exists is the hour to turn it into posts, and a scheduling app cannot find that hour. PostOtter does the writing. From your website it learns what you do and where, then drafts a week of posts — seasonal maintenance tips, warning signs homeowners miss, what a job involves, your service area — each with a visual. Snap a finished job when you can and drop it in; the rest is already done.
ALL SIX, EVERY WEEK
Posts that sound like your company
Straight-talking and practical, drafted from your own website rather than marketing fluff, and adjusted for Instagram, TikTok and X.
A visual with every post
Each draft comes with a branded graphic or short vertical clip, so a maintenance tip or a service-area reminder never waits for a job photo.
Published while you work
Instagram, TikTok and X receive each post directly through their official publishing APIs, on the hour you picked — whether you are up a ladder or under a sink.
Next week already framed
A new week is drafted before the current one finishes, so the feed never sits idle through the busy season.
Finished jobs from your phone
Shoot the after photo, type a sentence, pick when it goes out — it slots in among the drafted posts.
Every post open to inspection
Reword, reschedule, change the visual or delete any post before it publishes. Check each one or approve the week in one go.
◆ AND IT’S STILL YOURS
You're still the foreman. Every queued post can be reworded, moved, given your own job photo or torn out before it publishes. Leave it be and the week goes out on schedule.
◆ THE DETAIL
01 ─
Social media for contractors that runs while you're on the job
Most contractor accounts follow the weather. Plenty of posts in the slow months, when there is time, and silence in peak season, when every crew is booked and the best work is being done. Homeowners are looking hardest exactly when the feed goes quiet.
Social media for contractors on autopilot breaks that pattern. PostOtter keeps a steady stream of posts going year-round: how to spot a failing water heater, what to check before winter, how long a re-roof really takes, which areas you cover. Homeowners see a company that knows its trade and is clearly working, and they remember your name when something breaks.
02 ─
A contractor social media scheduler with the posts already built
Scheduling software is a job board: it holds a post until the time you pick, but someone still has to write it and make something to go with it. For a small company that someone is usually the owner, after dark.
PostOtter works as a contractor social media scheduler that turns up with the week built: each day's post written, a visual attached, a time set, in a calendar you can rearrange from your phone. Move a post, reword one, scrap one that does not fit, and the rest stays put.
If you would rather write some posts yourself, add them to the same calendar. Drafting is optional, and plenty of companies mix both.
03 ─
Before-and-afters from the job site, auto-posted
The posts that win work are the ones only you can take: the before and after, the crew on a big job, the detail you are proud of. Snap it, write a sentence, pick a time, and the contractor auto poster publishes it to Instagram, TikTok and X along with the drafted posts.
Everything else — seasonal reminders, financing or warranty explainers, service areas, emergency call-out hours — gets a clean branded graphic or short clip.
What it won't do: talk to Jobber, ServiceTitan, Housecall Pro or any other field service software, or publish to Facebook Pages — still where plenty of homeowners hunt for local trades. Facebook can be scheduled for free in Meta Business Suite. And Instagram only lets outside apps post to Business or Creator profiles, a free switch in its settings.
04 ─
Hands-free home services social media, with licences and privacy covered
Trade advertising has rules too. Some states require your contractor licence number on advertising, which can include social media posts and profiles. Claims about warranties, lifetime guarantees, being the cheapest or being certified by a manufacturer need to be true and current.
Customers' homes need the same respect. Ask before posting photos of someone's property, keep house numbers, street signs and anything that reveals the address out of frame, and never post a home while the owners are away. A customer's photo only reaches PostOtter if you upload it.
Drafts sit in the queue ahead of their slot, so you or the office can check every claim and add your licence number where it is required. PostOtter does not invent reviews, star ratings, job counts or certifications.
See your own week before you decide.
Give PostOtter your website and it drafts a week of posts for Instagram, TikTok and X. Look it over, edit anything, and let it publish — the first week is free.
05 ─
Construction social media on Instagram, TikTok and X
Instagram is the portfolio: before-and-afters, finished kitchens, a neat panel upgrade. Reels of a job coming together reach homeowners nearby who are planning a project. TikTok rewards practical know-how — a quick fix, a common mistake, how to tell a good quote from a bad one — and puts it in front of people searching for exactly that problem. X suits quick local updates: storm call-outs, a slot that just opened up, holiday hours.
PostOtter writes a separate version for each from one queue, which is most of what construction social media needs from a small company: three active accounts without anyone doing marketing full time.
06 ─
Social media for plumbers, roofers, HVAC, landscaping and every trade
General contractors, remodelers, roofers, plumbers, electricians, HVAC companies, landscapers, painters, cleaners and pest control all set it up the same way, with the tone taken from their own website. Landscaping social media leans on seasons and transformations; HVAC social media on maintenance reminders before the weather turns; roofing social media on storm season — the drafts follow what your site says you do.
A company with several branches or service areas can set each one up as its own brand, so a post about one town's schedule never reaches the wrong customers.
07 ─
Getting the contractor auto poster running
Make an account, paste in the company website, link the three profiles — that is the setup. Nothing to design and no content plan to write beforehand.
Within minutes the first week is drafted from your site. Give it a once-over, swap in a few job photos, fix any wording that is not how you would say it, and leave the rest to go out. Behind it, the following week is already being put together.
Pricing is flat: one plan, $14.99 a month, all three networks, after a free first week that needs no card.
◆ SIDE BY SIDE
A contractor social media scheduler vs one on autopilot
Any scheduler can publish at 7am. The difference is who writes the post, and whether the feed keeps going through peak season.
| PostOtter | A typical social media scheduler | |
|---|---|---|
| Writing the post | Drafted from your company site | Written by you, after hours |
| Graphics and video | Made for each post | Made by you |
| Job photos | Your own, added from your phone | Your own |
| Peak season | Posts keep publishing | Feed goes quiet |
| Weekly effort | A look-over, or none | Create, then schedule |
| Checking before publishing | Every draft editable | Yes |
| Instagram, TikTok and X | One price for all three | Often per channel |
| Facebook Pages | Not supported | Usually supported |
| Cost | $14.99/mo, first week free | Free to ~$15+ per channel |
Compared with scheduling tools generally rather than any single product; features and pricing change. Checked 2026-10-07.
◆ PRICING
One plan. No tiers, no add-ons.
The smartest employee you'll never have to manage.
Autopilot
One brand. Three platforms. Every single day.
first week free
≈ 50¢ a day · a post every day
EVERYTHING INCLUDED
no card to start · cancel anytime
◆ THAT’S THE WHOLE PITCH
Stay on the tools.
Your feed is on autopilot.
Posts for Instagram, TikTok and X, drafted from your company site and published while you are on the job. One free week, then $14.99 a month — no card to begin.
◆ QUESTIONS
Social media for contractors: questions
Can a contractor's social media run on autopilot?
It can. Your company site is the raw material: PostOtter turns it into a week of posts with graphics or clips and sends them to Instagram, TikTok and X on schedule. Add job photos as they come, and look anything over before its slot.
Is there a contractor social media scheduler that writes the posts?
That is what PostOtter is — a schedule that comes pre-loaded. Each post is written, illustrated and timed, and your own posts can go in alongside.
Do I need to put my licence number on posts?
Some states require it on advertising, which can include social media. Check your state's rules, then add it to your profile or to drafts before they publish — every post can be edited first.
Does it connect to Jobber, ServiceTitan or Housecall Pro?
No. There is no link to field service or estimating software. Posts can send homeowners to your quote or booking page.
Is it cheaper than a home services marketing agency?
Much cheaper, and much narrower. An agency sells lead generation, ad management and a strategy. PostOtter only does the week-to-week part — writing, visuals, posting — which is the bit most crews never get round to, and there is no retainer to sign.
Which trades does it work for?
Any trade with a website and an Instagram, TikTok or X account: builders, remodelers, roofers, plumbers, electricians, HVAC, landscapers, painters, cleaners and more.
Does it post to Facebook?
No — Instagram, TikTok and X only. Meta Business Suite schedules Facebook Page posts free of charge.
Can I edit what it writes?
Every word. Reword, replace, reschedule or delete any post before its slot.
What does it cost?
A flat $14.99 a month once the free week is over, covering Instagram, TikTok and X. Trying it needs no card.
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